Maximum synthesis of thought to summarize and translate the ultimate purpose of my contribution within the companies I work with. Creating value is a complex job, which passes through ideas, creativity, details, discipline, competence, consistency and perseverance and, above all, awareness. The search for the result as the sum of these factors. The sense of the beauty of the gesture as a metaphor for the sense of the performance. Wine is object and subject and, as such, it is imperative to know how to narrate it. The right storytelling constitutes the final embroidery of the work, the one that then helps to add value to the value. Finally, I believe that this kind of profession, to be experienced at its best, needs a concealed and subtle position. I have always considered the silence behind the curtains the ideal habitat to build a great story.