Wine evaluation and tastings
Oenological evaluation of existing wines; systematic discussion with the technical staff aimed at optimizing production potential. Direct participation in the definition of the stylistic profile of wines in production and in the pipeline. Analysis and identification of the main competitors and creation of comparative tastings. Organization and planning of educational tastings drawing from the national and international wine scene.
«When working towards excellence,
it is more effective to improve 100 details
by 1% than 1 detail by 100%».
Marketing and strategic planning
Analysis of the wine portfolio; verification and optimization of the applied price lists according to the different structural and strategic variables; rationalization of references and formats, aimed at the maximum functionality of placing the product on the various markets. Evaluation of the overall sales organization and consequent study and discussion of the commercial policies applied, of the objectives, of the promotional planning and of the relative incentive plans. Market trends: analysis and comparison. Creation, review or updating of the coordinated corporate image, packaging, sales and presentation kits.
«I believe that, ultimately,
taking decisions is less risky
than not taking any».
Communication
Study of investment plans relating to the communication of company activities based on the phase, the budget set up and the tactical and strategic objectives of the client. Analysis of the communication channels, of the sector publications and of the most reliable, performing, coherent and useful vehicles for a long lasting and significant brand awareness. Conception and development of brand promotion through local, national and international events. Reasoned planning of plans for participation in fairs, events and tastings of various kinds and nature.
«To be irreplaceable,
you have to be different».
Training
Design and lead of technical-commercial training classes aimed at internal and external collaborators of the company. Technical-commercial courses applied and tailored according to the different market needs, with identification of the most useful and effective arguments. Tasting sessions, in-depth analysis and comparison regarding specific wine areas or dedicated to benchmarking with direct competitors. Targeted and specific courses on ad hoc sales techniques and customer management organization.
«Caring is the principle of existence.
If you do not take care of people and things,
there are no people and there are no things».